Writing White Papers: How to Capture Readers And Keep Them Engaged Hardcover – 30 August 2006
The white paper is a crossbreed of a magazine article and a brochure. White paper guru Michael Stelzner reveals his secrets for creating compelling white papers that attract readers in droves. The first of its kind, Writing White Papers provides critical how-to details for every step of any white paper project--from performing the needs assessment to attracting prospects with creative marketing tactics.
Categories: Sales & Marketing
