When the Scientists Presents Product Bundle – 1 January 2009
Lebrun Jean - Luc . World Scientific Publishing Company . English
This book looks at the presenting scientist from a novel angle: the presenter-host. When scientists give a talk, the audience (“guests”) expects the title of the talk to determine presentation content, they require understandable slides, and they demand visible and audible scientific authority. To each expectation corresponds a set of skills: personal (voice, host qualities, time control), technical (presentation tools and slide design), and scientific (Q&A, slide content).The author takes an original human factor view of the presentation delivery, in which the audience is easily distracted, rapidly forgetful, and increasingly impatient. Thus, insightful pointers are given on how to deliver the talk, how to craft the slides, and how to prevent the computer from rendering the presenting host-scientist into a “ghost”. In addition, the book goes in-depth over the treatment of questions by examining the motives and style of the questioners, and advising on how best to answer to each type of questioner.The book comes with a DVD for audio and video examples, and includes essential PowerPoint and Keynote techniques that a presenter cannot live without.
Categories: Action & Adventure
About the Author
I spent much of my life with a great American company: Apple Computer, in its Advanced Technology Group, promoting the work of its scientists to worldwide audiences. For Apple, I ran a Singapore research Centre in IT. Now, I spend time writing books on ... well, writing, and I conduct seminars for research centers and institutes, as well as doctoral schools throughout Europe, Asia, and around the place where I live, in San Diego, California. Having spent close to 25 years lecturing on Scientific Writing, I made a number of discoveries on the way. First of all, it is very hard for a writer to evaluate his or her own work! So I've designed a tool to help scientists evaluate their scientific paper by themselves prior to submission to a journal. Dr Tomi Kinnunen and computer scientists from the university of Joenssu in Finland coded my design, and SWAN - the Scientific Writing Assistant was born. SWAN is a java applet that works on Mac, PC, and Linux computers. The tool is free. But it would help if you also read "Scientific Writing 3.0 - a Reader's and Writer's Guide" to understand why it is so useful. The tool is now a web app you will find at "fluiditext" dot com I also discovered something else. Writers who do not "integrate" readers into their writing create "reader errors". Interestingly, these errors have physiological and cognitive roots. They have little to do with grammatically correct and error-free writing. So to help out people who write non-fiction, reports, info sheets, and manuals for others, I wrote "THINK READER"— in which I show through example that a writer can overwhelm the brain by demanding too much from the reader's memory, attention, and knowledge. THINK READER, and you'll instantly become a better writer!
