Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity (SYBEX) Paperback – 1 January 2013
Avinash Kaushik . Wiley . English
Web Analytics 2.0 is the perfect follow-up to the bestseller Web Analytics: An Hour a Day as it expands upon the lessons learned, delves into more advanced techniques and covers the absolute latest web analytics tools and methods. Because it is agnostic regarding web analytics tools and will cover such hot topics as measuring video content, blogs, Flash content and social media, it will have exceptionally wide appeal and be a must-read for all web analytics practitioners, including those who read the first book.
Categories: Literary Fiction
About the Author
Avinash Kaushik is the author of the leading web analytics and research blog Occam's Razor (http://kaushik.net/avinash). He is also the Digital Marketing Evangelist for Google and the Chief Education Officer at Market Motive Inc. He is the author of the best selling book Web Analytics: An Hour A Day (http://webanalyticshour.com). He is also a frequent speaker at key industry conferences around the globe and at leading American universities. Avinash has received numerous awards, including Statistical Advocate of the Year award from the American Statistical Association, and Most Influential Industry Contributor award from the Digital Analytics Association.
