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Visual Analytics Fundamentals: Creating Compelling Data Narratives With Tableau (The Addison-Wesley Data & Analytics) by Lindy Ryan

Lindy Ryan . Unknown Year . English

Master the Fundamentals of Modern Visual Analytics--and Craft Compelling Visual Narratives in Tableau! Do you need to persuade or inform people? Do you have data? Then you need to master visual analytics and visual storytelling. Today, the #1 tool for telling visual stories with data is Tableau, and demand for Tableau skills is soaring. In Visual Analytics Fundamentals, renowned visual storyteller and analytics professor Lindy Ryan introduces all the fundamental visual analytics knowledge, cognitive and perceptual concepts, and hands-on Tableau techniques you'll need. Ryan puts core analytics and visual concepts upfront, so you'll always know exactly what you're trying to accomplish and can apply this knowledge with any tool. Building on this foundation, she presents classroom-proven guided exercises for translating ideas into reality with Tableau 2022. You’ll learn how to organize data and structure analysis with stories in mind, embrace exploration and visual discovery, and articulate your findings with rich data, well-curated visualizations, and skillfully crafted narrative frameworks. Ryan's insider tips take you far beyond the basics--and you'll rely on her expert checklists for years to come. Communicate more powerfully by applying scientific knowledge of the human brain Get started with the Tableau platform and Tableau Desktop 2022 Connect data and quickly prepare it for analysis Ask questions that help you keep data firmly in context Choose the right charts, graphs, and maps for each project--and avoid the wrong ones Craft storyboards that reflect your message and audience Direct attention to what matters most Build data dashboards that guide people towards meaningful outcomes Master advanced visualizations, including timelines, Likert scales, and lollipop charts This book has only one prerequisite: your desire to communicate insights from data in ways that are memorable and actionable. It's for executives and professionals sharing important results, students writing reports or presentations, teachers cultivating data literacy, journalists making sense of complex trends. . . . practically everyone! Don't even have Tableau? Download your free trial of Tableau Desktop and let's get started!

Categories: Short Stories (Fiction)

About the Author

An active member of the New Jersey Big Data Alliance, Lindy Ryan is an award-winning professor of visual data analytics at Montclair State University and Rutgers University. She is an active researcher at the Rutgers Discovery Informatics Institute and was previously associate faculty at the School of Applied Leadership at CityU. Prior to joining academia, Ryan led research and analyst activities in data discovery and visual analytics for Radiant Advisors, an advisory firm in the data science industry. She is the author of “The Visual Imperative: Creating a Culture of Visual Discovery" and "Visual Data Storytelling with Tableau." Lindy is also the owner and publisher of Black Spot Books, a small-press publishing house focused on speculative fiction. She runs the blog She By Sea.

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