Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

Name: Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
Author: Nancy Harhut
ISBN: 9781398606487

Nancy Harhut . KoganPageLtd . English

Apply behavioral science techniques in key areas of marketing to drive consumer action for increased engagement and conversion rates.

Categories: Sales & Marketing

About the Author

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