The Start-up Founder's Guide to Digital Marketing Paperback – 7 November 2025
Pramod Maloo . HarperBusiness . English
'While I understand marketing, digital marketing is not my cup of tea.' 'How do I know that the digital marketing agency I have hired is not taking me for a ride?' 'What portion of my marketing budget should be allocated to digital marketing?' It's not uncommon to hear these statements from start-up founders struggling to navigate the complex world of digital marketing while building their dream companies, often with limited resources. In the digital age, when customers are buying more out of digital influence (think Google, Meta and internet searches), entrepreneurs need to be in control of their digital marketing. But, unlike traditional marketing, which has been around for over two centuries, digital marketing is a relatively new and unfamiliar territory for many. The Start-up Founder's Guide to Digital Marketing gives you-the entrepreneur-centre stage and empowers you to take charge of your digital marketing game. Written by Pramod Maloo, founder of one of the fastest-growing digital marketing companies in India, this book takes you through the key aspects of the digital platform, teaches you to ask the right questions, monitor progress and take data-driven decisions, as well as interpret your target audience's behaviour and allocate your budgets on the most appropriate platforms so you can grow your business without losing sleep ... or money. Here's your definitive guide to learning the game, playing the game and slaying the game.
Categories: Business Development & Entrepreneurship
About the Author
Pramod Maloo is the founder and head of Kreative Machinez, one of India’s largest and fastest growing digital marketing agencies, serving clients across over eighteen countries, powered by a team of more than hundred professionals. Driven by a vision to create a digitally efficient society where all businesses can thrive, Maloo established it in 2009. With over fifteen years of experience, Pramod views the internet not just as a tool, but as a bridge to boundless opportunities. For him, growth is not just a metric, it is a mindset, and his unwavering commitment to purpose, passion and presence shapes both the brands he builds and the people he inspires. Beyond this, he has co-founded several ventures addressing real-world challenges in the digital age. Most notable ones include Sahi Hai Bazaar, a fintech platform making financial planning and wealth creation accessible to all individuals; Republic of Influencer, a marketplace connecting brands with creators; a pioneering initiative to bring local businesses online. He holds an MBA from IBS Hyderabad. Pramod’s life is as dynamic as his career. He is a sought-after guest lecturer and speaker at leading B-schools, colleges and business forums, and has twice served as president of BNI (a global networking platform), the global networking platform, among other leadership roles. Inspired by Shah Rukh Khan, he delivered a talk—‘Life Lessons from SRK’—at Pecha Kucha in 2024. He has also been an integral part of the TEDx Chowringhee core team since 2022. Pramod is a proud father to two daughters and a loving husband to his wife.
