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The Sponsorship Seeker's Toolkit (BUSINESS BOOKS) by Kim Skildum-Reid

Kim Skildum-Reid . Unknown Year . English

THE "BIBLE OF SPONSORSHIP"--UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIES The Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge, best-practice sponsorshipnot only achievable, but sensible and straightforward. Corporate sponsorship experts Kim Skildum-Reid and Anne-Marie Grey have updated their classic guide to put youmiles ahead of the competition. New material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies than ever, and important trends in the world of corporate sponsorship. PRAISE FOR THE SPONSORSHIP SEEKER'S TOOLKIT: "This book leads you step-by-step through the choices you have to make throughout the process, from gathering internal support to renewal. I have never read a better how-to book on seeking sponsors." -- AD MAATJENS, Founder and Director, Sponsorreport "One of the best and most thorough how-to books in fundraising! A must-read orientation for nonprofits considering transforming their approach or venturing into the exciting world of sponsorship!" -- KYLA SHAWYER, Chair of the International Fundraising Congress (IFC),Chief Operating Officer, SCIA – International Alliance "The Sponsorship Seeker's Toolkit contains all the information you'll need to successfully develop, deliver, and manage a best-practice sponsorship program, using an easy-to-understand, step-by-step process supported by useful case studies and example templates." -- KYM OBERAUER, founder of PracticalSponsorshipIdeas.com

Categories: Literary Fiction

About the Author

With over 30 years in the corporate sponsorship industry, Kim Skildum-Reid is well known as a global sponsorship industry thought leader - defining and shaping best practice. She is co-author of industry bestsellers, The Sponsorship Seeker's Toolkit and The Sponsor's Toolkit, and author of The Corporate Sponsorship Toolkit and The Ambush Marketing Toolkit. Kim is a trusted industry commentator to Harvard Business Review, CNN, CNBC, Chief Marketer, Marketing News, Bloomberg, Brand Republic, Marketing Africa, Sponsor Magazine, Marketing Russia, and many other leading business and marketing media. She also serves as a member of two CMO Council advisory boards. Kim is author of one of the industry's best read, most reprinted, and most often quoted blogs, as well as industry-defining white papers, such as "Last Generation Sponsorship", the best practice manifesto with over 800,000 downloads and reprinted dozens of times and in eight languages. Kim's newest white paper, "Disruptive Sponsorship", explores the edgier trends and advances driving modern sponsorship decisions. Advisor to sponsorship award winners in Australia and New Zealand, Kim works with a blue chip clientele across six continents.

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