The Small Business Start Up Workbook

Cheryl D. Rickman . Rupa Publications India . English

In This Practical and Comprehensive workbook, Cheryl Rickman offers a modern approach to self employment and business start up. Packed with real life case studies and practical exercise, checklists and worksheet, it provides a step by step guide to researching and formulating your business idea, planning the right marketing strategies and managing a team that will drive your forward with you.

Categories: Self Help

About the Author

Cheryl D Rickman runs her own group of businesses with her partner James. The first company she started, WebCritique, a web copywriting and marketing consultancy, helps other businesses to improve their online presence and Cheryl provides workshops to local businesses on these issues. Her clients include AnitaRoddick.com, Business Link Wessex, Microsoft and Motorola.

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