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The Perennials: The Megatrends Creating a Postgenerational Society by Mauro F. Guilln

Mauro F. Guilln . Unknown Year . English

Get the best from accelerating social change with the new book from the bestselling author of 2030 and “acclaimed thought leader” (Kirkus), Mauro Guillén. Adam Grant praises how the book "invites us to rethink our careers, our families, and our future plans.” Find out why business leaders and bestselling authors around the world are calling the book "sharply relevant and necessary" (William P. Lauder), "insightful and deeply researched" (Richard Florida), and "A must read" (Mohammed A. El-Erian). In today’s world, the acceleration of megatrends – increasing longevity and the explosion of technology among many others – are transforming life as we now know it. In The Perennials, bestselling author of 2030 Mauro Guillén unpacks a sweeping societal shift triggered by demographic and technological transformation. Guillén argues that outmoded terms like Boomers, Gen X, Millennials, and Gen Z have long been used to pigeonhole us into rigid categories and life stages, artificially preventing people from reaching their full potential. A new postgenerational workforce known as “perennials” – individuals who are not pitted against each other either by their age or experience – makes it possible to liberate scores of people from the constraints of the sequential model of life and level the playing field so that everyone has a chance at living a rewarding life. Guillén unveils how this generational revolution will impact young people just entering the workforce as well as those who are living and working longer. This multigenerational revolution is already happening and Mauro Guillén identifies the specific cultural, organizational and policy changes that need to be made in order to switch to a new template and usher in a new era of innovation powered by the perennials.

Categories: Innovation & Discovery

About the Author

Mauro F. Guillén is one of the most original thinkers at the Wharton School, where he holds the Zandman Professorship in International Management and teaches in its flagship Advanced Management Program and many other courses for executives, MBAs, and undergraduates. An expert on global market trends, he is a sought-after speaker and consultant. He combines his training as a sociologist at Yale and as a business economist in his native Spain to methodically identify and quantify the most promising opportunities at the intersection of demographic, economic, and technological developments. His online classes on Coursera and edX have attracted over 100,000 participants from around the world. He has won multiple teaching awards at Wharton, where his presentation on global market trends has become a permanent feature of over fifty executive education programs annually. His research, teaching, and speaking incorporates both numerical assessments of trends and illuminating examples from business, politics, and everyday life. He shows in accessible terms that one can accurately forecast trends by systematically following the babies and following the money into the future. His research has earned him many distinctions, including Fulgright, Rockefeller, and Guggenheim fellowships, a membership in the Institute for Advanced Study in Princeton, and prizes from the Academy of Management, the American Sociological Association, the Social Science History Association, and the Gustavus Myers Center for the Study of Bigotry and Human Rights. He is an elected member of the Sociological Research Association and the Macro Organizational Behavior Society. His research, op-eds, and commentary have been featured in numerous outlets, from the New York Times and the Wall Street Journal to The Economist, and the Financial Times. He has appeared on radio and TV shows such as NPR’s Marketplace and Radio Times, CNBC’s Mad Money and Squawk Box, and CNN’s Fareed Zakaria GPS. He is a seasoned public speaker at conferences, conventions, forums, and corporate events organized by industry associations and Fortune 500 companies. He serves or has served on several advisory groups, boards of directors, and nonprofit boards of trustees. His book on 2030: How Today’s Biggest Trends Will Collide and Reshape the Future of Everything will be published by St. Martin’s in 2020, with translations into Italian, Japanese, Korean, Mandarin, Romanian, Turkish, Portuguese, Spanish, and Vietnamese.

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