The Lean Startup by Eric Ries
Eric Ries . Best Business . English
Most new businesses fail. But most of those failures are preventable.The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.
Categories: Business,Nonfiction,Entrepreneurship,Startup,Management,Leadership,Buisness
About the Author
Over the last two decades, Eric Ries’s ideas about continuous innovation, long-term thinking, governance, and market reform have reshaped company building and management practices. He is the creator of the Lean Startup method and the author of the New York Times bestseller The Lean Startup, The Leader’s Guide, and The Startup Way. As a founder, Eric has put his own ideas into practice with the Long-Term Stock Exchange (LTSE); Answer.AI, an AI R&D lab; Virgil, a legal services startup; and IMVU. On The Eric Ries Show, he talks with world-class technologists, thought leaders, and executives building for the long-term. He lives in the San Francisco Bay Area with his wife and three children.