The Joys Of Crisis: How U.S. Awasthi Scripted The Rise Of Iffco
<b>�This [Nano urea] is a part of our various efforts to bring a long-term difference in the lives of our farmers.�<br> �Prime Minister Narendra Modi</b><br><br> The phenomenal successes and achievements of IFFCO, the world�s largest farm and fertilizer cooperative, are attributable to two factors�one, its ability to stay way ahead of both its competitors as well as the market, and two, its managing director Udai Shanker Awasthi.<br><br> Conceived in 1967 to streamline the fertilizer industry, IFFCO�s cooperative movement has empowered Indian farmers and made the country self-reliant in food grain production. From establishing state-ofthe- art fertilizer plants to creating numerous revolutionary nano-technology-based products, IFFCO has constantly nurtured India�s farm sector. Its recent nano innovations are bound to not only change the face of agriculture throughout the world but also mitigate climate changes and soil damage.<br><br> IFFCO�s nano products were the brainchild of Awasthi, who has led IFFCO for three decades. It is this continuity that has helped him plan ahead and ensure the company�s rapid growth and diversification. Turning every crisis into a joyous experience has been his motto throughout his professional life. Even though he served under nine different prime ministers and thirty-six ministers�much of this over a period when IFFCO was, for all practical purposes, a governmentowned organization�he never allowed the cross-currents of India�s politics to dent his abiding love for the nation, unwavering loyalty to Indian farmers and unwavering loyalty to IFFCO and the men and women who are associated with it.<br><br> Awasthi�s ability to put the needs of the organization before everything else has enabled IFFCO to realize PM Modi�s dream of Atmanirbhar Bharat, while also enhancing India�s position as a knowledge superpower, a vishwaguru.
Categories: Fiction
