The Breakaway Brand: How Great Brands Stand Out

Identifies the characteristics shared by brands like Apple, Volkswagen, and JetBlue - and explains how anyone can create a killer brand. This book reveals the strategies behind branding successes such as the iPod. It explains how you can develop and market your own brand. It discusses why only a handful of brands truly break away and stand out. Identifies the characteristics shared by brands like Apple, Volkswagen, and JetBlue - and explains how anyone can create a killer brand. This book reveals the strategies behind branding successes such as the iPod. It explains how you can develop and market your own brand. It discusses why only a handful of brands truly break away and stand out.

Categories: Action & Adventure