Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits by Donald Miller

Donald Miller . Unknown Year . English

Most business owners are blindly guessing at their social media strategy, and it&;s costing them time and money. Based on Donald Miller&;s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model: STORY HOW AUDIENCE REACH EXCELLENCE Social Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire&;s SHARE model will help boost customer engagement and grow the organization&;s brand awareness and revenues.

Categories: Leadership & Strategy

About the Author

Claire Díaz-Ortiz is a venture capital investor & bestselling author who was an early employee at Twitter. Wired magazine called her "The Woman Who Got the Pope on Twitter" and Claire was once named one of the 100 Most Creative People in Business by Fast Company. Claire is the author of 9 books translated into 12 languages, including One Minute Mentoring (with her mentor, legendary management guru Ken Blanchard), Social Media Success for Every Brand, and Twitter for Good. She is on the 2023 Thinkers 50 Radar List of emerging management thinkers. In Claire’s work, she has been called everything from “The Woman Who Got the Pope on Twitter”(Wired) & “Twitter’s Pontiff Recruitment Chief” (The Washington Post) to a “Force for Good” (Forbes) & one of the “Ten Most Generous in Social Media” (Fast Company). In a quote not soon to be forgotten (LOL), TechCrunch recently called Claire "a globe-trotting, multi-hyphenate polymath." Claire was one of the first users of Twitter in Kenya (a claim verified by no one), and is also known for the dubious honor of being the first person to live-tweet her own child’s birth, which was admittedly a bad idea. Claire holds an MBA from Oxford University, where she was a Skoll Foundation Scholar for Social Entrepreneurship, and has a BA in History and an MA in Anthropology from Stanford University. She was the co-founder of Hope Runs, a non-profit organization operating in Kenya from 2006 to 2019. She regularly appears in print and TV media like CNN, BBC, Bloomberg, Time, Newsweek, The New York Times, Good Morning America, The Today Show, The Washington Post, TechCrunch, Fortune, Forbes, Wired, etc. To be clear, whenever she goes on TV to talk about Elon it is usually a bad idea. Claire lives with her family of small children in Argentina, where things could be more streamlined.

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