Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact by Sarah J. Tracy

Dr. Sarah J. Tracy is Professor of qualitative methodology and organizational communication in The Hugh Downs School of Human Communication at Arizona State University, in Tempe, AZ, United States. She has given over 75 keynotes and workshops around the world for students, professors, and professionals in multiple disciplines related to her research. Professor Tracy’s scholarly work examines emotion, communication, and identity in the workplace with focus on emotional labor, compassion, bullying, and organizational flourishing. She is an interdisciplinary leader in qualitative research methods. Sarah created the “Eight big-tent criteria” model for excellent qualitative research and is author of Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact, a YouTube channel called Get Your Qual On, and more than 100 scholarly monographs. She has been honored as Distinguished Scholar by The National Communication Association, Fellow by the International Communication Association, and Distinguished Teacher by The Western States Communication Association. Stanford University’s Career Rankings list her in the top 2% of scientists in the world across fields. Sarah aims to provide people with relatable and actionable tips that they can use to immediately improve the quality, efficiency, impact, and enjoyment of their research. She approaches research from a use-inspired standpoint and endeavors toward creating scholarship that inspires wisdom, compassion, transformation, and well-being. In her free-time, Sarah enjoys cuddling her rescue pup and kitten, novice crew rowing, and traveling with her husband.