One Click

Name: One Click
Author: Richard L. Brandt
ISBN: 9780670920679

Richard L. Brandt . PenguinBooksLtd(2August2012) . English

Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. Yet Amazon's success is largely down to CEO and founder Jeff Bezos, a man described as both a happy-go-lucky mogul and a notorious micromanager. This title explores what makes Bezos Bezos.

Categories: Business & Economics

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