Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It Paperback – 1 January 2019
Zaccheus Entertainment . Zaccheus Entertainment . English
You know your product is awesome-but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn't a matter of Following trends or trying to attract the widest customer base. So what is it? April dunford, positioning Guru and tech Exec, is here to enlighten you.
Categories: Literary Fiction
About the Author
April Dunford is an executive consultant, speaker and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in positioning and market strategy, and has launched 16 products into market across her 25-year career as VP of marketing at a series of successful high-growth startups. April advises leadership, sales and marketing teams through training, workshops and keynote talks. She is also a board member, investor and advisor to dozens of high-growth businesses.
