Never Out Of Print The Rupa Story: The Journey Of An Independent Indian Publisher

Rupa began on a Calcutta pavement in 1936, when D. Mehra, an impecunious but driven salesman, decided to try his hand at selling books. Within a generation, he had established Rupa as a major purveyor of imported books. Successive generations would make the firm the country�seading distributor of English-language trade books, representing some of the world�s most important publishers, including Penguin, HarperCollins, Faber and many more. As the company grew, it began publishing its own titles.egendary film-maker Satyajit Ray designed the publishing house�s first colophon and became one of its earliest patrons. Other notables on the Rupaist included sportsmenike Sunil Gavaskar, whose memoir, Sunny Days, gave it one of its bestsellers; Chetan Bhagat, who would go on to become India�sargest-selling author within a few years; and Ruskin Bond, the country�s most beloved writer. Over the decades, as the Indian publishing milieu was reshaped by new entrants from around the world, Rupa continued to maintain its position as a fiercely independent publisher of important books, at the forefront of the Indian publishing scene.<br><br> Besides providing readers with an engrossing account of how the publishing business works, the book is studded with stories of the idiosyncratic behavior ofiterary stars, eye-opening anecdotes of how some of the country�s biggest bestsellers came to be published and tips on what it takes to make a bestseller.<br><br> Eye-opening and entertaining, <i>Never Out of Print</i> is the story of a publishing firm that has revolutionized the way books are published, marketed, sold and read in India.

Categories: Biographies, Diaries & True Accounts