MKTG: Whats Inside An Innovative Approach To Learning And Teaching
4LTR Press, a Cengage Learning product, is a widely acclaimed concept of learning with a simple approachcreating an innovative teaching and learning solution built around todays learners and teachers. The idea behind bringing out this series of books is to introduce students and teachers in South Asia to an innovative concept in management studies. Since the launch, 4LTR Press has helped more than 1,000,000 college students at over 1,500 schools succeed worldwide. MKTG, a 4LTR Press product, takes into account and integrates the inputs from discipline-specific focus groups, conversations, and surveys and presents the content in a visually engaging page layout, keeping intact the high-quality content instructors need. It adopts a persuasive visual medium and offers a balanced approach, demonstrating how to use marketing information to make business decisions. The book aims at enjoyable reading and easy attention using comprehensive pedagogical features. Key Features: Systematic and methodical manner of coverage of topics Visually appealing presentation Brief caselets from Indian businesses Detailed case studies simulating real world corporate problems and dilemmas Chapter review cards at the end of each chapter Rich pedagogical features such as key terms learning objectives chapter-end exercises 4LTR Press, a Cengage Learning product, is a widely acclaimed concept of learning with a simple approachcreating an innovative teaching and learning solution built around todays learners and teachers. The idea behind bringing out this series of books is to introduce students and teachers in South Asia to an innovative concept in management studies. Since the launch, 4LTR Press has helped more than 1,000,000 college students at over 1,500 schools succeed worldwide. MKTG, a 4LTR Press product, takes into account and integrates the inputs from discipline-specific focus groups, conversations, and surveys and presents the content in a visually engaging page... Read More
Categories: Action & Adventure
