Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual by Yvon Chouinard

Yvon Chouinard . Unknown Year . English

"Wonderful . . . a moving autobiography, the story of a unique business, and a detailed blueprint for hope." —Jared Diamond, Pulitzer Prize-winning author of Guns, Germs, and Steel In this 10th anniversary edition, Yvon Chouinard—legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.—shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

Categories: Biography

About the Author

Yvon Chouinard is a noted alpinist and the founder and co-owner of Patagonia, Inc. He's also the co-founder, with Craig Mathews, of 1% For The Planet, an alliance of businesses that contribute at least 1% of their annual revenues to environmental causes. An avid surfer and fly fisherman as well as climber, he lives in Ventura, California, and Moose, Wyoming with his wife, Malinda.

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