It Happened In India: The Story Of Pantaloons, Big Bazaar, Central And The Great Indian Consumer
Kishore Biyani . Rupa Publications India . English
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Categories: Business & Economics
About the Author
One of India's most versatile entrepreneurs, Kishore Biyani has played many roles. He has been a trader, a film-maker, an organizer of festivals and an innovative retailer. It Happened in India is the story of this irreverent Indian entrepreneur who scripted his own success story with an uncanny insight into the mind of the Indian consumer and his own simple philosophy
