Information Masters: Secrets of the Customer Race

. Less than five percent of the worlda s firms achieve the full potential of their customer relationship initiatives. The rest are caught in its paradox. Hardcover , 300 pages Published June 4th 1999 by Wiley (first published May 26th 1999) . Less than five percent of the worlda s firms achieve the full potential of their customer relationship initiatives. The rest are caught in its paradox. Hardcover , 300 pages Published June 4th 1999 by Wiley (first published May 26th 1999)

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