Fighting Churn With Data: The Science and Strategy of Customer Retention by Carl Gold

This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers. Don't let your hard-won customers vanish from subscription services, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.

Categories: Business & Economics