Drunk Tank Pink: The Subconscious Forces that Shape How We Think, Feel, and Behave Paperback – 1 November 2013

Adam Alter is a Professor of Marketing and Psychology at New York University’s Stern School of Business, and the New York Times bestselling author of Drunk Tank Pink, a book about the forces that shape how we think, feel, and behave, and Irresistible, a book about the rise of tech addiction and what we should do about it. Alter was recently included in the Poets and Quants “40 Most Outstanding Business School Professors under 40 in the World,” and has written for the New York Times, New Yorker, Wired, Washington Post, and The Atlantic, among other publications. He has shared his ideas at the Cannes Lions Festival of Creativity and with dozens of companies around the world. Alter received his Bachelor of Science (Honors Class 1, University Medal) in Psychology from the University of New South Wales and his M.A. and Ph.D. in Psychology from Princeton University, where he held the Charlotte Elizabeth Procter Honorific Dissertation Fellowship and a Fellowship in the Woodrow Wilson Society of Scholars.