Digital Leapfrogs Hardcover – 7 April 2022

Vijay Mahajan . HarperCollins India . English

In north India, Laxman, a truck driver, takes great pride in his work. Earlier in the day, he had driven his truck to the Pataudi hub, exchanged trailers and was able to drive back to Jaipur--about 250 kilometres and four to five hours each way. Unlike other truck drivers in India, he had more free time and could go home, rather than stay on the road for days on end. He works for a company called Rivigo that uses digital technologies to create what it calls 'relay as a service' which makes it possible for drivers to relay trailers from hub to hub, allowing them to stay within a certain distance of their home and spend more time with family. In Kerala, Genrobotics, a start-up, has created Bandicoot, a 50-kg spider-like robot designed to shimmy down manholes and extract the waste that clogs sewers. Working wirelessly, it can do in twenty minutes what two or three manual scavengers would do in three to four hours, ensuring safety and efficiency. In the aftermath of Covid-19 pandemic, the Indian government's digital platform, COWIN, is helping ensure vaccination of the world's largest democracy with maximum efficacy. The platform has now been made open source for all countries to adapt and use. Every day it becomes all too obvious how critical a role these technological innovations will play in the continued emergence of developing countries and the 86 per cent of global consumers who work, shop, play, live and dream like consumers anywhere else in the world. Backed by comprehensive data and extensive research covering over 150 organizations, Digital Leapfrogs illustrates how these technologies are changing markets and lives throughout the developing world--from its upscale urban neighbourhoods to its downtrodden slums and its far-flung rural farming regions. Understanding the nature and power of these platforms and technologies will reveal critical insights into how they can transform entire economies, open vast new market opportunities and enhance the welfare of billions of people.

Categories: Action & Adventure

About the Author

Vijay Mahajan holds the John P. Harbin Centennial Chair in Business at McCombs School of Business, University of Texas at Austin. He has received numerous lifetime achievement awards including the American Marketing Association (AMA) Charles Coolidge Parlin Award for visionary leadership in scientific marketing. The AMA also instituted the Vijay Mahajan Award in 2000 for career contributions to marketing strategy. In 2006, he received the Distinguished Alumnus Award from the Indian Institute of Technology (Kanpur) for his contributions to management research. He served as the Dean of the Indian School of Business in Hyderabad from 2002-2004. Mahajan is author or editor of ten books including his recent book Africa Rising published by the Wharton School Publishing in 2009. His last book on market opportunities in developing countries ( also published by The Wharton School Publishing), The 86 % Solution, received the 2007 "Book-of-Year" Award (Berry-AMA) from the American Marketing Association. He is one of the world's most widely cited researchers in business and economics and has been invited by more than 100 universities and research institutions worldwide for research presentations. He edited the Journal of Marketing Research, and has consulted with Fortune 500 companies and delivered executive development programs worldwide. Mahajan received B.Tech in Chemical Engineering from the Indian Institute of Technology at Kanpur, his M.S. in Chemical Engineering and Ph.D in Management from the University of Texas at Austin.

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