Data Mining and Business Intelligence: Data-driven strategy for business transformation (English Edition) Paperback – 20 May 2025

Jyotiranjan Hota . BPB Publications . English

This book systematically explores the core concepts and techniques of data mining and business intelligence. It begins by introducing fundamental principles and key methodologies, including regression, classification, association rule mining, and clustering. The text progresses to cover business intelligence architectures, data warehousing, and essential practices like data modeling, dashboard design, and data visualization using tools like Power BI. Furthermore, it delves into advanced topics such as text mining, big data analytics, and the ethical considerations surrounding data mining and business intelligence, ensuring a well-rounded understanding.

Categories: Action & Adventure

About the Author

With over 20 years of experience in teaching, research, leadership and consulting, Dr. Hota has demonstrated strong expertise in Business Analytics and Information Systems. Currently an Associate Professor at KIIT School of Management (KSOM), Bhubaneswar, he mentors students and professionals in data-driven decision-making. Holding a PhD in Technology Adoption, he is an Accredited Management Teacher (AMT) in Information Technology, recognized by AIMA, New Delhi, and a Certified Data Scientist. His expertise spans Machine Learning, NLP, Data Mining, Digital Transformation and SAP-ERP with research published in top tier journals such as Emerald, Sage, Springer Nature and Palgrave Macmillan. During his tenure at IBS Headquarters, he led training programs across all IBS business schools in India, later spearheading strategic curriculum enhancements as Area Coordinator at IBS Hyderabad. He has earned multiple accolades, including the ICBM-AMP Academic Excellence Award (2018) for Best Professor in IT and Operations and has held key roles in national and international conferences as a committee member, advisory board member and session chair. Beyond academia, he has advised organizations on technology adoption, algorithmic trading, ERP implementation and digital transformation, shaping corporate and policy strategies. As an editorial and review board member, he actively ensures scholarly research excellence. Committed to bridging technology with business, Dr. Hota continues to empower students, educators, researchers and industry leaders, driving innovation in the era of digital transformation.

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