Culture Eats Creativity For Lunch: The Ulkaway
<b>The culture of an organization is far more critical than just creativity in determining long-term success</b>.<br><br> In <i>Culture Eats Creativity for Lunch</i>, former Executive Director and CEO of FCB Ulka, Arvind Wable, shares the secrets behind a strong and positive organizational culture, viewed through the lens of India�s leading advertising agency. <br><br> During his leadership of over two decades, Wable came to a rather radical conclusion that the Ulka culture, or the <i>Ulkaway</i>, was the fuel that propelled the agency to sustained growth. While it might seem like a paradox in the case of an ad agency, he explains it by analysing the different attributes of the Ulkaway and how it can be implemented in a workplace of any kind. <br><br> Keeping in view the changing dynamics brought about by rapid business evolution and considering the growing prevalence of remote work and virtual teams, this book emphasizes the pivotal role of a robust organizational culture in steering companies through uncertainties and helping them scale new peaks. Through Ulkaway, Wable demonstrates how culture influences not only creativity but also leadership, strategy and success. <br><br> Discover the Ulkaway and take your organization from good to great.
Categories: Business & Economics
