Gyles Lingwood is Professor of Business Creativity and Director of Education (Arts, Social Sciences & Humanities) at the University of Lincoln, UK. He teaches on the Creative Advertising programme in the Lincoln School of Design, a programme that he created in 2004. After graduating from Birmingham Institute of Art & Design, Gyles worked in central London for a wide range of high profile advertising and design companies. Gyles’ work has been featured in the national design press and has won a number of awards including D&AD, British Interactive Media Association and the US Creativity Awards. His students are regularly successful in national/international advertising competitions (including D&AD). His students continue this success, regularly being recognized in international advertising and design competitions, and enjoying rewarding careers in many of the top creative agencies around the world. Gyles frequently undertakes education and business advisory roles, including new course validation and examiner positions for UK and international higher education courses. He runs workshops for organizations and speaks at business conferences on the subjects of creativity, idea generation, communication and copywriting. Gyles is founder/chair of CACHE (Creative Advertising and Communications for Higher Education) and in 2017 he created the Lincoln Festival of Creativity that became a highlight in the region's Arts activities for 5 years. His first book, ‘Read Me - 10 Lessons for Writing Great Copy’, co-authored with Roger Horberry, was published by Laurence King in September 2014. Gyles' second book, the third edition of 'Copywriting – Successful Writing for Design, Advertising and Marketing', co-authored with Mark Shaw, was published by Laurence King in September 2022. Gyles' third book, 'I love it. What is it? – the power of instinct in design and branding', co-authored with international design agency Turner Duckworth was published by Phaidon in February 2024.
