Challenger Sale : Taking Control of the: How To Take Control of the Customer Conversation

Name: Challenger Sale : Taking Control of the: How To Take Control of the Customer Conversation
Author: Brent AdamsonMatthew Dixon
ISBN: 9780670922857

Brent AdamsonMatthew Dixon . PortfolioPenguin(7February2013) . English

Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach.

Categories: Sales & Marketing

About the Author

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