Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape

Name: Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape
Author: Keith A. QuesenberryPh.D. Coolsen, Michael K.
ISBN: 9781538176382

Keith A. QuesenberryPh.D. Coolsen, Michael K. . Rowman&Littlefield(15February2023) . English

This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media landscape.

Categories: Sales & Marketing

About the Author

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