Apples Are Square by Susan Smith Kuczmarski

Susan Smith Kuczmarski . Rupa Publications India . English

For centuries, leaders have been operating within a ‘control and compete’ mindset. But times are changing. More and more, at the helm of successful companies, you’ll find a different sort of leader. Collaborators, not controllers, they are ‘square apples’: bold men and women who dare to create success by reshaping the workplace in unexpected ways. In Apples Are Square, innovation consultants and celebrated authors Dr Susan Smith Kuczmarski and Thomas D. Kuczmarski share with you the secrets of how to become a square apple in your organization. To develop their groundbreaking strategy for success, the authors interviewed dozens of leadership pioneers, including Craig Newmark, founder of Craigslist; Mary Ellen Weber, former NASA astronaut; and NFL star Chris Zorich, whose personal story inspired the title of this book. With the help of tools in Apples Are Square, you’ll be able to take any bruised environment and reshape it into a positive force.

Categories: Fiction

About the Author

Thomas D. Kuczmarski is the founder, senior partner and president of Kuczmarski Innovation, a management consultancy committed to accelerating growth through innovation. He is a nationally recognized expert in innovation and the development of new products and services. Over the course of his career he has helped hundreds of clients, ranging from small businesses to Fortune 100 corporations, learn to systematically unlock the value of innovation. Kuczmarski is the author of six books: Managing New Products, Innovation, Innovating The Corporation, Values-Based Leadership, Apples Are Square, and Innovating...Chicago-Style. He has taught product and service innovation at Northwestern University's Kellogg Graduate School of Management for 30 years, attracting students and executives from around the world. He is extensively published and cited in radio, television, and national periodicals including: The Wall Street Journal, Fortune, Newsweek, The Today Show, USA Today, Advertising Age, Crain's Chicago Business, Chicago Sun-Times, and Chicago Tribune. Kuczmarski is a regular columnist for Bloomberg BusinessWeek's online Innovation Channel and a highly sought after keynote speaker and lecturer in the U.S. and abroad. Kuczmarski is also founder, along with journalist Dan Miller, of the Chicago Innovation Awards, which annually celebrates, educates, and connects innovators in the Chicago region. The awards, which are endorsed by every major business association in the Chicago region, showcase the creative spirit of America's heartland. In 2013, the Awards expanded to include a new venture, The Innovators Connection, designed to help expand the region's economy by creating business connections among the region's innovators, large and small. He is a member of the Economic Club of Chicago and an appointed member of the Illinois Innovation Council.

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