Ahead of the Game: The Marketing Guide for Small Business

This volume looks at how small businesses can attract, win and keep customers. Based on the authors work with a range of large and small businesses, it looks at advertising and selling and provides a complete guide to making your business successful. This volume looks at how small businesses can attract, win and keep customers. Based on the authors work with a range of large and small businesses, it looks at advertising and selling and provides a complete guide to making your business successful.

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